Men's Grooming

Natural men's grooming: beard balm, hair clay, pomade, shaving glide, body wash and deodorant from brands with clear ingredient lists.

A simple men's grooming routine

Most of this collection comes from 18.21 Man Made, a barbershop-born brand known for its Sweet Tobacco, Spiced Vanilla and Noble Oud scents. You can build a whole routine in one scent family.

Wash

  • 18.21 Man Made Wash (Spiced Vanilla, Noble Oud): a body wash.
  • Sweet Tobacco Hair Shampoo & Body Wash: a 2-in-1 for hair and body.

Shave and beard

  • Shaving Glide, in 6 oz and a 16.9 oz Spiced Vanilla size: a clear shave gel, so you can see your lines.
  • 18.21 Man Made Beard Balm: softens and tames beard hair and helps with dry skin underneath. Read our guide to beard balm for how to use it and how it compares to beard oil.

Hair

  • Pomade (shine), Hair Clay (matte, strong hold), Paste (natural finish) and Wax (firm, pliable hold).
  • Elixir 13 Sweet Tobacco: a styling and thickening treatment.

Fragrance and deodorant

  • Noble Oud Spirits: a fragrance.
  • Dr. Squatch Natural Deodorant (Coconut Castaway, Coastal Mist): aluminum-free. See more in natural deodorant.

Gift ideas

Pair a Wash with a Beard Balm and a styler in the same scent. See gift sets for ready-made options.

Questions

What does beard balm do?

Beard balm conditions beard hair and the skin underneath, and its wax content adds light hold to tame flyaways. It is especially useful for longer or coarse beards.

Beard balm or beard oil: which do I need?

Oil absorbs quickly and suits shorter beards and dry skin. Balm adds conditioning plus light hold, which helps with shaping longer beards. Some people use oil in the morning and balm when styling.

What is the difference between pomade, clay and paste?

Pomade gives shine and a slick finish, clay gives a matte, textured look with strong hold, and paste sits in between with a natural finish.

What do 18.21 Man Made products smell like?

The signature Sweet Tobacco is warm and sweet, Spiced Vanilla is warm and gourmand, and Noble Oud is deeper and woody. Each product page lists the scent.

Is the Sweet Tobacco wash for hair and body?

Yes. The Sweet Tobacco Hair Shampoo & Body Wash is a 2-in-1.